Go to Mahindra Agri
comprehensive site

Home > Spreading Farm Prosperity

Spreading Farm Prosperity

Mahindra Agri Villages (MAV), in consultation with agri experts and institutes, ensures the development and upliftment of Indian farming villages.

Thriving on the underlying principle of FarmTech Prosperity, Mahindra Samriddhi has developed a philosophy to transform the villages of India, with an aim to pioneer a revolution in farmer prosperity. Working closely with these villages over a period of 3 years, we strive to uphold these villages as role models for others to follow. The plan of action is to organise interventions, reduce cultivation expenses and improvise savings, to achieve sustainability and uplift the farming practice as a whole.


  • To deliver “FarmTech Prosperity”
  • To increase Farmer Lifetime Value – Transition from Transactional Sales to Relationship Sales
  • To promote Self-sustenance of Samriddhi Centre

Transforming Village to MAV:

Specific activities to be undertaken in order to convert the identified village into a ‘Mahindra Agri Village’ are as follows:

  • Entry point activities to energise and mobilise the community towards positive common action
  • Participatory planning exercise for identifying people’s needs and priorities in an integrated manner
  • Converging resources from Central Sector and Centrally Sponsored Schemes and also other State schemes to the extent possible
  • Repairing and renovating existing infrastructure to the extent possible
  • Strengthening the Gram Panchayats and people’s institutions within them
  • Promoting transparency and accountability
  • Adoption of meritorious girl child belonging to economically weaker sections and sponsoring her education up to standard XII – Nanhi Kali
  • Providing toilet facilities in Government Girls’ Schools on a selective basis – Swachh Bharat Abhiyan
  • Solar lights for street lighting in an area inhabited by weaker sections – Mahindra Solar

Synergy – Government Institutes:

  • Work with Agricultural University
  • Good Agriculture Practice (Area Specific) – KVK / Agri University
  • Project area for RAWE – Rural Agriculture Work Experience
  • Awareness about Government Schemes through local Government Institutes
  • Possibilities to work with different banks under their CSR initiatives
  • Converging different government programmemes, private and voluntary initiatives
  • Comprehensive development in tune with people’s aspirations and local potential
  • Building partnerships with voluntary organisations, co-operatives, and academic and research institutions